Starwood Hotels and Resorts was one of six launch partners who were asked to work with Apple on the launch of their Passbook app and we created two different types of passes. The first was a Passbook version of the Starwood Preferred Guest member card where the front of the pass was customized with three different templates that showed the visual language of their tier and point balances. The back of the card contains global contact information and their next upcoming stay.
W Hotels, Sheraton and Starwood Preferred Guest Passbook cards appear on every demo iPhone 5 in every Apple Store, AT&T Store and Verizon Store worldwide.
Starwood Preferred Guest iPhone app with Passbook was one of 17 apps features globally in the iTunes app store
Starwood Hotels was the only company to have three different Passbook cards featured in Apple's advertising - W Hotels, Sheraton Hotels and Starwood Preferred Guest