The core of every Subaru automobile and their brand is their all wheel drive (AWD) technology. I was challenged with creating a microsite that would be a high engaging interactive experience that could explain the complexities of their All-Wheel Drive systems to both car novices as well as hard core driving enthusiasts. Subaru needed to clearly articulate the difference in their technology, the heritage and why the consumer should care about what Subaru AWD really meant to them. I started with research the technology by going to Subaru headquarters to drive all of their cars and build an AWD system from the ground up with their master technicians. This lead to the realization that the best way to explain the technology was to strip out all the 3 letter acronyms and use plain English and simple visuals. The visual design of the site was done with unique interfaces, animation and a sophistication but simplicity that matched the technology it was explaining. The resulting site drove a huge awareness and knowledge lift in Subaru consumers and won numerous major design awards.
- Webby Awards Automotive Finalist
- Communication Arts Site of the Week
- Adobe Site of the Day
- Web Awards Exceptional Site