W Hotels Worldwide iPhone App
W Hotels iPhone app with integrated booking and music player
The first piece in the relaunch of the W Hotel visual language was the W Hotels Worldwide iPhone application. The W app not only has what you would expect from a hotel iPhone application like booking capabilities for W Hotels around the world but it also features an integrated music platform with exclusive content, a first for the hotel industry, that lets every guest take the sonic identity of the W Hotels with them anywhere anytime. Guests can also get W Insider tips, fashion finds, and other meaningful ideas about “what’s new and next” specific to each unique W Hotel. This app was also the first to offer property specific functionality where guests can use the app to order room service and hotel amenities from anywhere through the app.
Featured In: New York Times, Sunday London Times, Wall Street Journal, MSN Online, TheStreet.com and Huffington Post Top 5 Best Branded Apps
